About Us

Ayala Barak Personal Management was founded in 2007, on the belief that managing a career goes far beyond professional representation.

The agency represents actors across film, television, theatre and digital media, and accompanies the full range of their professional and artistic work – acting, writing, directing and content creation.

At the heart of the agency’s work are a personal relationship with each artist and a deep understanding of their path. The agency actively creates opportunities, connects actors with creators and moves projects forward, with personal guidance and shared thinking about how each artist’s career can grow.

Theatre holds a central and special place in the agency’s work, out of a deep commitment to the stage and to the artistic growth of its actors.

For Ayala, personal management is first and foremost a bond between people. It is built over time, rests on trust, and lets both sides grow together – professionally and personally.

Professionalism. Dedication. Creativity.